Increase Customer Retention Research Paper Example | Topics and Well Written Essays - 1250 words

Increase Customer Retention - Research Paper Example Type of business: The airline is considered to be the tertiary industry that offers its services to all the people, directly or indirectly. When tourism is promoted in the country, it is the airlines that improves the economy and in turn affect every member of the society (Southwest, 2011). Form the airlines industry, the paper discusses Southwest airlines in detail. Size: The total number of employees in the southwest airline is about 3500. In the year 2010, their net income was $ 459 million. Moreover, excluding the special items, their net income turns out as $550 million. Throughout the year on the airline, a total of 88 million people have travelled. The statistics report of 2010 shows that their operating revenue of the year 2010 was $12.1 billion (Southwest, 2011). Service provided: Southwest airline is considered as the United States’ most successful high frequency, low fare, and point to point carrier. Every day they offer more than 34000 flights coast to coast. This makes it one of the largest domestic passenger airlines of the states (Southwest, 2011). Market served: Southwest airline is the domestic airline; it flies to 37 states; 72 cities. They serve these cities by using 548 Boeing and 737 jets (Southwest, 2011). ... To achieve this goal they have divided this objective into a number of fundamental objectives. They want to provide their customers with safe, low price transportation with maximum convenience. Overall HR strategy: The HR strategy of the company is â€Å"recognizing that our people are the competitive advantage, we deliver the resources and services to prepare our people to be winners, to support the growth and profitability of the company, while preserving the values and special culture of Southwest Airlines† (Buller, 2006). Being a great place to work, the airlines is selective in hiring and looks out for the best employees that can satisfy the needs and wants of the company as well as the customers. Key strategies: The key strategy of the company includes being cost effective, so that they can capture greater number of customers. They are also specialized in short-haul flights to their customers. They tend to give their customers the best services in return of the price the y pay. This strategy is considered to be their core strategy (Southwest Airlines, 2011). Relevant Transfer of Training Theories Transfer of training is designed for the training procedures used on the job. It has three stages; positive, negative and zero transfer. Here the positive transfer is considered when improvement in the job is seen and the zero shows no effect on the job performance, whereas the negative transfer refers to the training that hinders efficient job performance. The strategy of the Southwest’s business starts with its workforce. They carefully select their workforce and train them so that they can reflect the image of the company. They start with hiring

The language and structure of poem Essay Example for Free

The language and structure of poem Essay The language and structure of poem two Warning is, as with Old Man, Old Man, fairly simple with only four stanzas all but two of which are different lengths. I expect this is because in stanza one, the longest verse, she says all the things she has planned to do in her future as an older woman these of course are all the things that she wants to do so of course there are lots of them. Stanza two says all the things she could do this is not as long because it would have come under the first verse if it was something that she really wanted to do. Stanza three is also a short one as it is about all the things she has to do now which are all boring and tedious. The last stanza is the shortest as it is, in my opinion, what she is thinking but she has to stop herself in her thoughts as she might have thought it was not appropriate at this time to act like an old woman. There is no rhyme or rhythm as with poem one or any complicated language. I also suspect this is because it is a straightforward subject and needs no complications. The two poems are very similar as they are both very easy to understand, as there is no complicated words or English techniques, like similes. The message and tone of poem one is very grim. It takes a pessimistic view of old age saying how your senses deteriorate and how you almost become incompetent. It basically says, you, as someone who is capable and in control will deteriorate to someone who can not do as much as you want to do as you will not be able to see well, you pretty much will not like it! The message and tone of poem two is almost completely contrary to that of poem one. It takes a very optimistic view of old age saying how you can let go of old barriers in life and be able to do what you want. The story is when you are young you must be responsible and set an example. When you get old you can become irresponsible and careless and be able to do the little things that are silly just for the sake of doing it. My personal response to the poem Old Man, Old Man is that it makes me think about my grandparents who were able and active and now have become retired and have their illnesses, this is why the poem makes me think of them. The old man in the poem was a capable man and has now become very dependant. It also makes me think that family is very important because one day you may end up with a dreadful disease and if you cannot turn to your family who can you turn to? My personal response to poem two is somewhat murky. I do not know how to put it but although it is an optimistic view of old age are the things this women wants to do that much to look forward to? I think we can do most of these things now, even as adults, but we do not because it is not advantageous and some of the things are just silly. For instance spending your pension and say weve no money for butter. Is that logical? This is where Im unclear may be shes saying let go out of logic! This poem also reminds me of the great Indian circle of life. This is where the native Americans believed we went round in a circle in our life. We would start life from the ground or mother, progress through childhood to become an adult then revert to being a child again, then the part to the ground.

Leadership and Management :: Business and Management Studies

In a firm, management and leadership are important and needed. Leadership and management are similar. Actually, leadership and management are totally different. The leadership would influence the firm. The leader would have difference leadership styles to lead the subordinate. The manager has different functions, attributes and skills. Different subordinate needs to have different leadership style. Finally, difference powers would have difference use on leadership influence. MANAGEMENT DEFINED Management can be defined as the process of planning organising, directing, and controlling organisational resources in the pursuit of organisational goals. LEADERSHIP DEFINED Leadership is frequently defined as a social influence relationship between two or more persons who depend on each other to attain certain mutual goals in a group situation. STYLES OF LEADERSHIP An autocratic leadership style is one where the manager sets objectives, allocates tasks, and insists on obedience. Therefore the group becomes dependent on him or her. The result of this style is the members of the group are often dissatisfied with the leader. This results in little cohesion, the need for high levels of supervision, and poor levels of motivation amongst employees. A democratic leadership style encourages participation in decision making. Democratic leadership styles can be persuasive or consultative. Persuasive – this is where a leader has already made a decision, but takes the time to persuade others that it is a good idea. Consultative – this is where a leader consults others about their views before making a decision. The decision will take into account these views. A laissez-faire type of leadership style allows employees to carry out activities freely within broad limits. The result is a relaxed atmosphere, but one where there are dew guidelines and directions. This can sometimes result in poor productivity and lack of motivation as employees have little incentive to work hard. Autocratic leaders centralize power and decision making in themselves. They structure the complete work situation for their employees, who are expected to do what they are told and not think for themselves. The leaders take full authority and assume full responsibility. Autocratic leadership typically is negative, based on threats and punishment, but it can appear to be positive, as demonstrated by the benevolent autocrat who chooses to give some rewards to employees. Consultative leaders approach one or more employees and ask them for inputs prior to making a decision. These leaders may then choose to use or ignore the information and advice received, however. If the inputs are seen as used, employees are likely to feel as though they had a positive impact; if the inputs are consistently rejected, employees are likely to feel that their time has been wasted. Participative leaders clearly decentralize authority. Participative decisions are not unilateral, as with the autocrat, because they use

The Conflict of Kashmir

It is well – known that the State of Kashmir has always been a bone of contention, a perennial problem ever since India and Pakistan achieved their independence. The issue of Kashmir is one of the major problems which has stymied the world for so long, eventuating in horrendous loss of life and negative impact on the development of Kashmir. The history of being of Kashmirian nation is full of distress and suffering. The life of this nation is associated with poverty and oppression; therefore, this cannot be wished away and needs to be thoroughly discussed analyzing the origins of conflict of Kashmir and defining possible solutions.Kashmir is a beautiful region of South Asia, nestled between Pakistan, India, and China. The vast majority of the region's 13 million inhabitants live between the Himalayan Mountains and the Pir Panjal Mountains in the Kashmir Valley. Kashmir has two important water supplies that flow through it – the headwaters of the Indus River and the Jhel um. The climate and fertile lands of Kashmir are convenient for farming that produce rich procurements of corn, wheat, rice, fruit and vegetables. Another feature of Kashmir is that approximately 80% of Kashmir's population is Muslims.It is believed that these two factors of Kashmir are the main cause of conflict between India and Pakistan. Therefore, let's keep this in order and consider everything step by step. The Region of Kashmir has changed significantly over the last sixty years, largely due to actions of humans and the redrawing of its political borders. In 1947 Britain withdrew from India leaving behind a partitioned subcontinent. Two Independent states, India and Pakistan, had come into being. Jammu and Kashmir were one of the states that had existed under the British control.At that time, all the princely states had two choices: accede to Pakistan or India. Meanwhile all the states did the needful, the State of Kashmir took a unique turn, an eventful and an unprecedented turn. On October 26th, 1947 Raja Hari Singh signed an â€Å"Instrument of Accession† to India. This action violated the rights and hopes of 77% Muslim population of Kashmir to join Pakistan that has resulted in at least four major wars. Besides loss of liberty for 10 million people, it has entailed loss of lives, which was more than 102, 000, in the form of executions, bombardment and disappearances, terrible tortures, injuries, exual discriminations, destruction of property and business. The governments of India promised the people of Kashmir that they would be able to vote for their future sovereignty, but this never happened. Both Pakistan and India have claim to the Region of Kashmir over the past six decades. Pakistan has laid two major interests to the region. The first one is the Indus River, which begins in Kashmir. The Indus River plays a crucial role for Pakistan, because it is one of the main sources of water.Secondly, as it was written, Pakistan keeps on trying to unite Muslim population of Kashmir with Muslim brothers and sisters from Pakistan. Whereas, India claims that Kashmir is an integral part of their territory and will not relinquish its control of the region. Turning to the possible solutions, it is often reported that many efforts were undertaken by both India and Pakistan. Furthermore, The United Nations have tried to regulate these tensions and reach a compromise which would be convenient for both sides. Unfortunately, all these steps did not succeed.For instance, there were a proposal to accept a boundary which would divide Kashmir into two parts, with one side administrated by India and another side by Pakistan. Current border, namely the Line of Control, divides Kashmir into Pakistani Kashmir and Indian Kashmir. According to the statistical data, this boundary is secured by 650,000 Indian soldiers, while a total army consists of 1,3 million soldiers. I am completely sure, that this the worst way to remedy a situation since the vast majority of Muslim residents would have had to stay with India.In my view, The United Nations must take a stronger role in this conflict. The U. N. must require that India and Pakistan allow the people of Kashmir to decide their sovereignty. People of Kashmir should be given the rights to choose whether they want to accede to India or Pakistan. It is extremely important that Kashmir must not be divided by cultural differences, which may create an area of internal conflict in the future. There must be organized special elections under the control of the U. N. and other political observers.However, I strongly believe, that the needs and interests of Pakistan and India have to be taken into account as well. It implies that Pakistan should be given the assurance that some part of the important water source, Indus River, will be available for Pakistan whatever happens next. India's needs should not be ignorant though. Of course, there should be fixed limitations for consuming the w ealth of Kashmir by India and Pakistan. Obviously, these all would motivate both sides to resolve an issue in a short time. Second solution for the Conflict of Kashmir is giving an independence to whole Kashmir Region.First thing which can come to one's mind is that none of the countries will accept this way. The cause of this is that neither of sides are willing to give away the land which is very beneficial and profitable. Nevertheless, this difficulty can be overcome easily. In my opinion, the U. N. could exert pressure upon both Pakistan and India in order to force them to acknowledge the State of Kashmir as an independent area. If to consider Kashmir as an independent region, it is certain that Kashmir is comprehensively weak and will not be able to exist without any help from the outside.So, in this situation both Pakistan and India could render assistance and support to Kashmir to build an economics and ensure a gradual development, but with compensation. In simple terms, Ind ia and Pakistan could have a bargain with Kashmir. For instance, these countries are able to ensure the safety of Kashmir – allocate small part of their military in Kashmir. Moreover, both India and Pakistan can give the help to Kashmir with integration to the Organisation of United Nations. Also, they could establish some kind of institutions in order to stimulate the economics of independent Kashmir.In return for this, Kashmir could allow Pakistan and India to consume finite part of natural resources. In my point of view, it would be much better if all the sides signed a declaration of alliance and interaction. In conclusion, it must be said that we cannot remain oblivious to these heinous crimes, nor can the international community. We must pay more attention to this conflict and to the ways how this issue can be resolved. Every move leads to the serious outcome, as in 1947 if Raja Hari Singh had chosen more sensible decision , so war would have been avoided and people of Kashmir would not have suffered.Unfortunately, humankind cannot go back to that time and try to prevent this conflict.Bibliography: 1. Global Conflict: Kashmir. BJ Basinski CIM/CAM; 11-23-99. 2. The Columbia Electronic Encyclopedia. Columbia University Press. 3. The interview of Sumantra Bose to Fathom – â€Å"The conflict in Kashmir. † Sumantra Bose; 2001. 4. The official website of BBC News channel – (special reports): â€Å"The future of Kashmir? † (http://news. bbc. co. uk/2/shared/spl/hi/south_asia/03/kashmir_future/html/) 5. The Kashmir Issue: Some Options Towards Solution. Dr. Misbah Islam.

How Media Affects People Essay

My opinion on this topic argues both sides, I have opinions for either side of the debate. I think that games are good to keep peoples mind working and a lot of them improve the way people think. Games can stimulate your mind and thought process. As long as games do not take over your life they are perfectly fine. Young children have to be guided no matter what it is that they do. Teaching children to manage time wisely will eliminate most of the issues adults have with gamers. Having self control is another big one. If you cannot do the necessary things in your life and give yourself time to play or watch TV then in that case it turns into something bad. Children strive to play these games, often used as rewards for accomplishing something they were asked to do. Situations as these teach life skills. One skill it can teach is being responsible and doing your necessary work before treating yourself. Another one I thought of is using your time wisely so that you can do the extra things that you want to. Television is good for some people; it’s good to spread news and ads for products. Negative ways it affects people is that a lot of people sit on the couch and snack all evening. People stop caring about homework, exercising, and quality time with family. TV gives a lot of people an excuse to make unwise decisions. Television sometimes teaches children things that they should not yet know about. All in all it truly depends on yourself, weather you can control how you use technology in your everyday life. It is not that TV is harmful, the way we use it can be. Video games used at moderation are good for us.

TalibanStripping the Indentities of Afghanistan Women Essays

TalibanStripping the Indentities of Afghanistan Women Essays TalibanStripping the Indentities of Afghanistan Women Essay TalibanStripping the Indentities of Afghanistan Women Essay Imagine if you will a group of taking over our country and banning the female population from having any place or participation in society. By this I mean as a woman you are no longer to be seen, you are no longer to be heard,you are no longer to work outside the home, you are no longer to be educated, and you are no longer to have access to health care. This idea to most women is an unthinkable nightmare. For the women in Afghanistan it has become their sad reality. The women of Afghanistan are not only being denied the bare necessities of life, but have also been striped of any identity they once had. The group of men that has taken over the nation of Afghanistan is known as the Taliban. The Taliban is a fundamentalist Islamic regime, and in the name of Islam has place ungodly restriction on the lives of Afghan women. The Taliban came from a background of systematic deprivation and manipulation without recource to cultural and family norms of human development(Peshawar 5). According to Physicians For Human Rights, no other regime in the world has methodically and violently forced half of its population into virtual house arrest, prohibiting them on pain of physical punishment from showing their faces, seeking medical care with out an escort, or attending school(PHR 2). As women they are not respected nor appreciated for their contribution in society, but rather abused and tortured for being the gender they are. In order to fully understand the harsh extent of the situation it is important to know the restrictions imposed by the Taliban on Afghan women. According to the R. A. W. A. (Revolutionary Association of the Women of Afghanistan), Taliban treat women worse than they treat animals. They have declared keeping of caged animals and birds illegal while they have imprisoned women inside the four walls of their own homes. Except for producing children or satifying their sexual needs or drudgery or everyday housework there is no importance for women in their eyes(R. A. W. A/ homepage). The list of retrictions listed by the R. A. W. A. includes a complete ban on womens work outside their houses. Complete ban on womens movement outside their houses without a father, brother, or husband. Ban on dealing with male shopkeepers. Ban on being treated by male doctors. Ban on studying at schools. Compulsory wearing or a long veil which covers a woman from head to toe. Whipping, beating and verbal abuse of women are the penalties for not following the rules. Whipping women in public for having non-covered ankles. A public stoning of women for talking or shaking hands with non-related males. The list given is long, but not inclusive. It is obvious that there are many implications that come with each of the restrictions. The restriction of health care by the Tabiban is the most shocking. According to the P. H. R. , More recent United Nations surveys estimate that only ten percent of Afghan women recieve any type of formal parental or maternal care and less than six percent of deliveries are attended by trained birth attendents(P. H. R. 70). The future of healthcare for Afghan women is an even sadder state. Under the current system of which no women are being ecucated, there will be no health care for the next generation. Despite the obvious physical danger the women in Afghanistan are in, there is also the sad reality that all of these women have been stripped of their identities. These men have taken from them everything that was once theirs including their sense of self. These women are tragically taking their own lives in fear and desperation, or just simply losing their minds from the trauma they witness on a daily basis. It is shocking that this tragedy has been allowed to continue for the past three years. It is shocking that the rest of the world has not seen this brutality and stepped in. It is even more shocking that we live in a world of mass communication and most people I know are unaware that this situation is even taking place. Bibliography: Belquis, R. A. The Words of Afghan Women. Brussels, Belgium. March 1998. R. A. W. A. Revolution Association of the Women of Afghanistan. University of Iowa. March 26 1999 rawa. org/. The Country that has Declared All-Out War on Women. Glamour 1999 United States. Physicians for Human Rights. The Talibans War on Women; A Health and Human Rights Crisis in Afghanistan. Washington, 1998.

Sixteen Wonderful PowerPoint Presentation

Sixteen Wonderful PowerPoint Presentation Ideas for Creating an Effective PowerPoint Presentation It is estimated that every day all around the world, MS PowerPoint is used to create around 30,000,000 presentations. So, how many of these are ineffective and is there any limit to the number of bad presentations that audiences must endure? It can be torturous to sit through overly long, boring PowerPoint presentations that no one is interested in. It is even worse if you are the one delivering a presentation to a disinterested audience. The fact is that everyone wants presentations to be more effective, engaging and concise. The following 16 tips are designed to help you achieve this. Begin by understanding your audience: Who will be listening to your presentation? Who exactly are they, what are their ages, what is their occupation and income range? Having this information will help you build and tailor your presentation. Say why your message is significant or important Your message should be tailored to the needs and interests of your audience so that a) they know the reason for your presentation and b) you can achieve your objectives. PowerPoint is not the only presentation-making tool! You need not worry if you do not have access to PowerPoint! There are a number of other excellent presentation-making tools available, and some of them are free! One very powerful and effective photo editing option is Canva. This tool has a great range of fonts and several filtering options that make it really easy to build powerful, professional-looking, highly-engaging, custom-made presentations. With Canva, you have access to a vast range of templates and design tools to help you custom-build a presentation to your precise requirements. Moreover, it is free! Two other good web-based options are Google Slides and Prezi, both of which are free. These facilitate presentations anywhere across the Internet. Slides should be kept concise and to-the-point There should be just one main point or take-away message per slide. An excessive amount of information on a single slide can confuse an audience. So, focus on one key point per slide with some explanatory bullet points. Use images and visuals as enhancers The use of visuals in a presentation can help emphasize a point. Think about using PowerPoint templates There are up to 15 good PowerPoint templates on various website, includings, as well as some additional tips you may find useful. These should help you build a stylish presentation. It is not necessary to use every feature that PowerPoint offers. However, some are definitely useful for enhancing a presentation. Bullet points are more effective in a presentation than paragraphs Bullet points on slides provide the audience with the main points of a presentation. They also give the presenter some cues to keep their thoughts on track. However, slides should not be overloaded with bullet points. This technique is good for keeping an audience in tune with the presenter rather than them reading the words on the slides. Slides should not do the presenters talking. It is a good idea to limit words to six per line and six lines to each slide. Make sure text is legible Use a style of text that is easy for your audience to read. The best font types are Helvetica or Arial. Use fancy fonts only in headlines. Avoid reading word-by-word from slides Presentation slides should be used to supplement the spoken word and to draw attention to main points. As the presenter, keep your slides simple and use them to get your main points or message across. You should, of course, elaborate on the words displayed on your slides but you should not read them verbatim. When using bullet points, elaborate on each one by telling a joke, anecdote or some interesting fact. Try and make your presentations last less than twenty minutes Studies suggest that twenty minutes is as long as adults remain attentive at any given time. Therefore, it is best not to let presentations over-run this time. It can help to let your audience have a break but keep their interest by playing a demo or video. Engage your audience by using videos Videos can occasionally add something over and above to a presentation. Only use them if they are value-added, beneficial and directly relevant to your presentation. Use a two to four minute clip to convey your main idea(s). Do not place quantity over quality Try not to waste your listeners time with fillers and irrelevancies. Add good-quality information to your slides and use them only to add value to a presentation. Use other presentations as learning aids Not all presentations are equal some are better. Check out other peoples presentations to get ideas before starting on yours. Pay special attention to how visuals are laid out and used. Use your own computer and other hardware items If you intend to use a USB, formatting is very important. It is a good idea to take the laptop you are accustomed to using along with you. Put a backup copy of your PowerPoint presentation on a USB drive in case of mishap. You can also save your presentation to Dropbox or send it to your own email address. Do plenty practice The key to an effective presentation is preparation. Therefore, you should write a full draft of your speech set out in bullet points rather than full text. Then speak into your cell phone or some type of voice recorder and replay it. It is surprising how different your voice can sound when you listen to it. This should allow you to spot ways of improving your work. It is sometimes possible to improve the impact of your words or points by changing the order. End by calling your audience to action As your presentation comes to an end, offer something that your audience can immediately act on. This equals the exclamation mark at the end of a speech or talk. This is the point where you bring every element together and to a conclusion. What aspect of your presentation can your listeners put into action when they leave?